Mobile Gambling Exploding

Researcher: Mobile Gambling Exploding On To The Scene In US

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If the US government is going to continue to try and stop online gambling, it may have a much more difficult task starting next year. Juniper Research claims that state lotteries will have mobile apps by next year, and that in the future, mobile gaming will near $50 billion in the US.

The Unlawful Internet Gambling Enforcement Act was supposed to curtail online betting habits of US residents, but technology is moving quicker than the law. Mobile devices have been advancing at such a rapid pace, that almost any activity that can be done online can be also done on a mobile device, including gambling.

Windsor Holden was th leading analyst on the mobile device gambling study conducted by Juniper Research. Holden believes that while the UK, Japan, and China already have gamblers placing bets from mobile devices, it is the US that will see some of the biggest growth in the coming years. Holden estimates that by 2015, $50 billion will be wagered from mobile devices in the US.

The major online gaming companies have already started developing applications for Apple mobile devices and Ladbrokes, Paddy Power, and Betfair are leading the way into a new era in gambling, one that will make the entertainment form even more popular than it has become in recent years.

“The successful service providers are those who don’t simply seek to replicate the desktop experience and instead offer something that plays to the strength of the mobile,” said Holden. “For example, it’s becoming increasingly clear that consumers that gamble on the mobile do so in a completely different way to desktop gamblers, usually when they’re engaged in another activity, such as watching TV or with friends down at the pub.”

The most interesting part of the study comes from state lottery involvement with mobile devices. Holden believes that since lotteries already exist and are legal, as well as exempt from the UIGEA, that mobile device gambling on the lottery is the natural progression for state lotteries. Holden claims that several lottery providers are in negotiations with mobile lottery platforms and that they will be seen in some states by next year.

Gambling Continues

Remote Gambling Continues To Rise In The UK In 2011

Remote gambling has become the avenue of the future for many bettors. The usage of telephones, television, and the Internet was up five percent for gamblers in the fourth quarter of 2010, in comparison to back in the first quarter of 2007.

Remote gambling in the UK is expected to keep rising, with 13.7 percent of the population involved in remote gambling at the end of last year. That figure was up from the 9.8 percent of UK residents that gambled remotely back when it first started becoming popular in early 2007.

The difference in the past four years has been the implementation of the 2005 UK Gambling Act. All of the rules for the legislation did not go into effect until 2007, and online sites being able to advertise their product is perceived to be the reason the numbers have increased since those laws changed in 2007.

Before 2007, online sites were unable to advertise on the radio or on television. Once that avenue became available to them, the gaming operators quickly took advantage. In the past year, online gambling has doubled in the UK, with many gamblers choosing to stay at home and place their bets rather than head out to casinos.

Mobile gambling has become a major factor in the worldwide gaming industry. With most mobile devices having the capability to offer applications that lead to online betting sites, gamblers are finding comfort in playing their favorite slot and card games directly from their mobile phones.

In Nevada, mobile gaming has been approved and lawmakers have recently passed a bill allowing gambling in casino resort hotel rooms. The additional form of gambling allows vacationers to play slots, blackjack, and other popular games while sitting in the comfort of their own room.

Gaming operators in the UK have stepped up their efforts even more over the past year. Millions of dollars in advertising funds are now being spent in order for online sites to reach as many potential UK customers as possible.